Friday Mar 12

Lexerd – Garmin Edge 705 TrueVue Anti-Glare GPS Screen Protector

Friday, 12 March 2010 03:53

Lexerd – Garmin Edge 705 TrueVue Anti-Glare GPS Screen Protector

  • Ultra Thin
  • Anti-glare
  • Guarantee To Preserve Original Color Tones
  • Heat, Water Resistance, Against Scratches and Shields Damage
  • Not Interfere with Touch screen Technology

Product Description
The Lexerd TrueVue™ is created from an ultra-clear film that is exclusive to Lexerd for covering consumer electronics. Transparent and amazingly thin, the TrueVue is designed to precisely match the contours of every device, providing unbeatable scratch protection. Lexerd TrueVue utilizes the latest LCD screen protection technology that will keep gadgets looking great.

- Keep your device crystal clear with the exclusive professional grade film, only available with Lexerd
- Scratch-proof - you can show off your gadget and use it without fear of scratching
- The ultra-thin film is only 0.2 mm thick and will not add bulk to your device. So you can still slip it into charging docks and handbags
- Lexerd’ s latest technology It allows the TrueVue to create precise, custom designs that hug the curves of your electronics
- TrueVue is guaranteed to preserve original color tones

Package contents:
One each of the following items: screen protector, instruction manual, lint free cloth, finger cots (to protect optical surfaces during handling)

Lexerd - Garmin Edge 705 TrueVue Anti-Glare GPS Screen Protector

Sony HDR-FX7 3-CMOS Sensor HDV High-Definition Handycam Camcorder with 20x Optical Zoom + Willoughy’s Professional Users Package & Bonus Hakuba Tripod & Sony 8GB Memory Stick PRO Duo Media

Friday, 12 March 2010 01:39

Sony HDR-FX7 3-CMOS Sensor HDV High-Definition Handycam Camcorder with 20x Optical Zoom + Willoughy’s Professional Users Package & Bonus Hakuba Tripod & Sony 8GB Memory Stick PRO Duo Media


Consumer News


How Talk Radio Can Help You Connect With Your Consumers

As a national pr firm who is a provider of talk radio guests, we’re frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We’ve been doing this for nearly 15 years and have found it to be an amazing marketing strategy.

With probably 1,000+ talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms, people in the workplace and for those folks awake late at night. Without question - talk radio provides the best bang for the buck!”

Talk radio may honestly be one of the best-kept marketing secrets there is! There are many reasons why this is true, but let me give you eight to start with:

1.The Right Demographics. Every year Talkers Magazine does a research project to profile who’s listening to talk radio. And, every year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent”. If this describes your clients, customers,it’s a perfect match!

2.Target Audience. Not only are the demographics of talk radio great - but your clients can also reach their target audience. With specialty talk shows on health, relationships, lifestyles and more, we can identify shows that are a perfect match for their message!

3.Effective Sales Tool. A compelling interview on talk radio can sell your clients’products without the audience even realizing they’ve been sold! And, if it’s a good interview, listeners will want to know how to purchase it right away. The best news is that most hosts will freely mention your clients’website address or toll free number to accommodate their listening audience. Or direct listeners to stores that carry their products!

4.Third Party Endorsement. As you know, talk radio hosts have loyal followings “that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. When your client appears as a guest on their show, listeners hear an implicit endorsement of them and their message.

5.Credibility. As you know, this is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance. One of our clients told us, “every show I’ve appeared on, the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes - it just doesn’t get any better!”

6.Enough time to Tell Their Whole Story. As a guest your clients have far more than 60 seconds - they have ten to sixty minutes of quality time with a very targeted and attentive audience. They have time to effectively tell their story, talk about the quality of their products and how it can benefit the listeners. If they have a media trained spokesperson, the listener will be completely motivated to pick up the phone and place an order. It’s a perfect opportunity to get their full message heard and understood by the masses - all of which should result in sales!

7.Cost Effective Promotion. Of course, talk radio interviews are all done by phone. So, without ever leaving their home or office, your client can have a direct and oftentimes live conversation with consumers around the country.

8.Immediate Exposure. Your clients can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for their topic that reflects current events, to keep them on the air and in the news on an ongoing basis.

Marsha Friedman has been a leading authority on publicity for authors for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.


Captcha News

In the world of online activity, there are too many spammers out there who are waiting for every opportunity to target you. You should be aware of all spamming activity and what you can do to protect yourself. The second quarterly released by Sophos lists global statistics that expose China and the USA as top offenders in regards to countries sending spam. CAPTCHA news further discloses that 6 of the top entries include European countries. As such they comprise a collective top percentage of spam than USA alone. US spamming activity is recorded at 19.6% on a global platform.

Country wise spamming activity has been recorded at:
• South Korea 6.5%
• Poland with 4.8%
• Germany with 4.2%
• Brazil 4.1%
• France 3.3%
• Russia 3.1%
• Turkey 2.9%
UK with 2.8%
• Italy with 2.8%
• India with 2.5%

Make sure you are updated with the latest in CAPTCHA news because combating spam is a necessity in every network at present. As such it is essential that countries work together and make a universal attempt in the fight against spam. Paul Ducklin, head of technology at Sophos Asia Pacific made a startling revelation that targeted systems are able to send spam on diverse topics including stock scams to diet drugs in a matter of seconds. CAPTCHA news enables you to understand that spammers use computers unlawfully from anywhere to send out spam. Spamming activity has even been noticed in countries like Africa where internet activity is still catching on, but spamming networks have already established themselves even in such areas.

Spam can target you through the medium of online activity of any nature. It is essential that you get the required protection to keep your network safe and functioning. When it comes to online web forms there’s multiple spammers targeting such resources. This is because spamming such links directly targets guest books and forums. Spammers target at obtaining links from other resources and as such they put messages with their links in private forums and message boards. In fact spammers go to the extent of using feedback forms on your site to advertise. This is very similar to spamming personal inboxes.

When you are considering spam protection there’s many different kinds you need to be attentive towards. This includes;
• Guestbook Spam
• Blog Spam
• Wiki Spam
• Comment Spam
• Feedback Form Spam
• Other Types of Web Form Spam

Spammers may be functioning manually or with the help of bots. Manual spamming is a very small percentage because it’s a lot more time consuming. In regards to bots, CAPTCHA is the perfect tool to combat bots engaged in spamming activity. This is because Bots are unable to follow CAPTCHA instructions and will fail to fill in the thread of alphabets or numerical that is generated by the CAPTCHA network before a form is submitted. As such, spam robots, popularly known as bots will crawl around the net and find soft targets but with the installation of CAPTCHA they are unable to complete spamming activity.

Renowned author Jay Blaze has detailed knowledge regarding spamming. Jay Blaze provides valuable information regarding protection from bots and which systems are more vulnerable towards spam attacks. To know more you can visit: CAPTCHA News & CAPTCHA


Verb Rationing Afflicts Broadcast News Media

At one time or another, Americans have experienced shortages in petroleum, water, rubber, grains, sugar, butter, cheese, meats and flu vaccines. The latest shortage may be in a part of speech. Broadcast news media appear to have enacted verb rationing.
Verbs once were the stock-in-trade of action-oriented news media. Today, however, many television and radio newscasts are peppered with sentence fragments lacking verbs, masquerading as sentences.
In an evening newscast, an anchor declared:

The President releasing his budget proposal today. And on the chopping block, California’s flood control projects and wildfire management.”

Neither of those statements is a complete sentence. The first contains a word that looks like a verb, but it’s not; it’s a gerund. That second fragment about the financial “chopping block” lacks a verb of any kind.
In order to form a sentence, a grouping of words must contain at least a subject and a verb, and must be able to stand independently.
The verb is such an essential component of a sentence that it can constitute a sentence on its own. Stop! Hurry! Listen! Jump! Those are imperative sentences, beseeching or commanding someone to take some action. In such sentences, the subject “you” is understood, a concept that the “Dick and Jane” readers dating to the 1930s taught. “Look, Dick. Look, Jane. See Sally. See silly Sally.”

Not all verbs can stand independently, however. The verb “flow,” for example, is meaningless without an accompanying noun — a subject. What flows? Perhaps the river flows. That would make sense.
Likewise, a noun cannot function without an accompanying verb. Television. What about it? Watch television? Dust the television? Buy a television? Turn the television off? The verb specifies what you want to do with the television.

In a story about a series of fires in Southern California, a television news anchor reported:
“This is only the second week of May, and yet Cal Fire has already responded to three large wildfires across our state — one in Los Angeles County, one in San Bernardino County, and the latest in Tehama County. All of those fires, though, now 100 percent contained.”
That closing utterance is not a sentence because it lacks a verb. It consists only of a subject (“those fires”) and a parenthetical phrase (“though now 100 percent contained”). That fragment appeared to be leading to a concluding statement. An astute viewer might have expected something like “All of those fires, though now 100 percent contained, may continue smoldering for 48 hours or longer.”
Why, then, did the newscaster exclude a verb? It couldn’t have been to save time, because he could have turned his fragment into a sentence by plugging in a one-syllable verb: “are.” All of those fires, though, are now 100 percent contained. And if he truly couldn’t spare the half-second to add “are,” he could have deleted another single-syllable word — the preposition “of” — which is superfluous in the context of the sentence. The result: All those fires, though, are now 100 percent contained.
Broadcasters commonly mistake gerunds for verbs, resulting in sentence fragments. Here are a few examples of that recurrent goof that we heard on 13 of the 26 stations and networks that we monitored during the past few weeks.

“Harvard Business Publishing launching a new Web site for leadership development professionals who are seeking out interactive learning experiences and information on talent management and strategy.”
NO. Harvard Business Publishing has launched a Web site.
“Businessman racing mogul Roger Penske finally discussing in public all the problems surrounding Detroit Mayor Kwame Kilpatrick. Of course, Roger Penske was the quarterback of our successful Superbowl XL a couple of years ago.”
NO. Roger Penske finally is discussing (or finally discussed).
“Good morning. Stock index futures plummeting today after J.P. Morgan Chase bought Bear Stearns at a ‘fire sale’ price, and the Federal Reserve provided emergency cash to Wall Street.”
NO. Stock index futures plummeted.
“San Jose police investigating an early morning police chase yesterday that ended with officers shooting at the fleeing car. According to the CHP, the officers tried to pull a driver over on Highway 87 at about 2:30 in the morning. The driver, who didn’t have his headlights on, stepped on the gas instead.”
NO. San Jose police are investigating.
“The Ancient Order of Hibernians celebrating St. Patrick’s Day today with a parade in Dogtown. Grand Marshal Jim Mohan says it’ll start on Tam Avenue’s overpass at 12:30, and run to Manchester.”
NO. The Ancient Order of Hibernians will celebrate with a parade (which had not yet occurred at the time of the newscast).
“Atlanta residents bracing for more storms after a tornado hit downtown last night. National Weather Service has issued a tornado watch for a large part of Georgia as well as parts of South Carolina and Alabama. President Bush granting federal aid to much of Texas following wildfires which spread across the state. More than 133,000 acres have burned since strong winds whipped up flames yesterday. No injuries have been reported. Firefighters still trying to put out those flames.”
NO. Atlanta residents are bracing or began bracing last night. President Bush has granted (or said he will grant) federal aid. Firefighters are still trying to extinguish flames.

A gerund is a word that, although derived from a verb, functions as a noun in a sentence. Gerunds are easy to recognize because they end in -ing. The words racing, painting, working and singing are gerunds.
In the sentence Flooding threatens the valley, the subject is the gerund flooding; the verb is threatens; and the direct object of the verb is the valley. The subject could just as easily have been another noun — inundation or deluge, for example.
The -ing ending also is used in the English language to form participles, which are verb forms but which cannot stand on their own. A participle can constitute an adjective — for example:

The plumber fixed the leaking faucet.
Dripping, Nancy took refuge from the storm in the old barn. (In that sentence, dripping is used adjectivally to describe Nancy’s appearance.)

A participle also is a verb form that is used to produce certain tenses in combination with auxiliary verbs. In the sentence Wilhelm is running in today’s marathon, the verb consists of two words: is running. Together, they form the present progressive tense, which is used to indicate a continuing action or condition. Its use in the example sentence is appropriate if the race is still under way, and if Wilhelm is running at this moment.
A participle also can be used to form the past progressive tense, which indicates a past continuing action that ended at some time in the past. Here’s an example: The committee members were traveling through much of April.
Another variation is the present perfect progressive tense, which consists of a three-word verb sequence and is used to indicate an ongoing activity that may continue indefinitely. Here’s an example: The technician has been working on the air conditioner for three hours, but he’s not finished yet.

Perhaps some newscasters, or writers who prepare their scripts, mistakenly think the suffix -ing signals action more than proper verbs do. That possibility might help explain the motivation behind these misguided news excerpts:

“Officials in Georgia asking people that work in downtown Atlanta to still take the day off, even though the weather is gorgeous in the ‘peach city.’ They’re still cleaning up the areas hit hard by Friday’s Atlanta tornado. Many streets are still closed; hundreds of traffic lights are still out in Georgia’s capital.”
“Former President Bill Clinton making a swing through Northern California today, trying to sway those undecided voters. Mr. Clinton speaking to supporters at Cal Expo today. He didn’t mention Barack Obama by name, but he did highlight the differences of Hillary Clinton’s health-care proposal.”
“After the break, we’ll tell you why an annual tradition facing some tough times.” [television station “teaser” for a story on an appearance by the Blue Angels at the California Capital Airshow]
“Sprint Nextel is merging with Clearwire to form a wireless firm — a new one. Backing that: Comcast, Intel and Google. This will set up competition for AT&T and Verizon. And Yahoo’s directors facing backlash now from shareholders after rejecting the Microsoft bid.”

The odd practice of verb rationing is not limited to local news stations. Network newscasts engage in it, too.

“In Iraq, fierce fighting under way in the southern city of Basra. Thousands of U.S. and Iraqi forces cracking down on Shiite militias there. The area around Basra is Iraq’s major source of oil.”
Only one of those three statements — the last — is a complete sentence.
“An accident on a Myanmar river involving a boat carrying supplies for the International Red Cross to victims of the powerful cyclone last week. The group’s Joe Lowry says the boat hit a stump and overturned. Lowry also saying they’ll take a different route next time, but that the river would have been a quicker way to get to the surviving victims. If you think it can’t get any worse, think again. CNN’s John Lawrence reports the price of gas still climbing.”

In some cases, sentence fragments lack any semblance of a verb, excluding even a gerund. Among 12 statements in a Fox News Radio report heard May 7 on KFBK radio in Sacramento, only four were complete sentences. Four others used a gerund in place of a noun, while four fragments — highlighted here in italic type — lacked verbs of any kind. Take a look:

“That’s Connecticut Senator Chris Dodd. House debate has just begun on that bill. The situation in Myanmar getting worse. Reports of rioting and fights over food days after a cyclone leveled the country. The U.S. Embassy believes the death toll could reach 100,000. And oil prices now above $123 a barrel for the first time. That’s a new record. Consumer borrowing now double the rate it was two months ago. Triple-digit losses on Wall Street. The closing bell with Dow Jones dropping 206 points. Philadelphia dealing with a situation with police officers and citizens. The city removing a sergeant and five officers from the street for an investigation into a video showing officers kicking and beating three suspects.”

With more astute writing, problematic sentence fragments in that newscast could have been rectified without adding a single syllable — and in some cases, with fewer syllables. Here are our revised versions:

Fragment: The situation in Myanmar getting worse. (12 syllables)
Corrected: The situation in Myanmar has worsened. (12 syllables)
Fragment: Reports of rioting and fights over food days after a cyclone leveled the country. (22 syllables)
Corrected: Riots and fights over food are occurring days after a cyclone leveled the country. (22 syllables)
Fragment: And oil prices now above $123 a barrel for the first time. (22 syllables)
Corrected: And oil prices now exceed $123 a barrel for the first time. (22 syllables)
Fragment: Consumer borrowing now double the rate it was two months ago. (16 syllables)
Corrected: Consumer borrowing has doubled during the past two months. (15 syllables)
Fragment: Triple-digit losses on Wall Street. (9 syllables)
Corrected: Wall Street bears triple-digit losses. (9 syllables)
Fragment: The closing bell with Dow Jones dropping 206 points. (14 syllables)
Corrected: By the closing bell, Dow Jones dropped 206 points. (13 syllables)

In addition, nearly all sponsored programs broadcast on commercial and public television stations use the same grammatically bereft credit line: This program brought to you by…. That corrupted passive construction lacks a proper verb. It could become a grammatically correct simple past tense sentence by addition of the auxiliary verb was (This program was brought to you by…) or it could be placed in present perfect tense (This program has been brought to you by…).

The next time you’re feeling generous, send a few verbs to your favorite television or radio station or broadcast network. Or let them know that they can make their own if they discard the -ing suffix from the many gerunds that they indiscriminately use. The result could be gratifying.

Jeff March and Marti Childs are co-owners of EditPros LLC, an editorial services company that performs writing, editing and proofreading for businesses, educational institutions, research organizations, government agencies, and trade and professional organizations. EditPros, of Davis, Calif., was established in 1993. Marti and Jeff also teach writing and editing seminars, and are co-authors of a book titled “Echoes of the Sixties” (1999, Billboard Books, New York; ISBN: 0-8230-8316-0).

News With a View – Technology Videos

A picture equals thousand words and a moving picture equals thousand pictures – such is the power of video.



Small wonder that technology videos, a more recent manner of disseminating technology news, are a popular marketing tool of most companies selling gadgetry and/or technologies. Then there is the deteriorating attention span of readers/viewers - another factor that makes videos a more attractive marketing option. Who wants to plod through the yellow pages or through small print technology news? Who wants a fact file in a droning monotone, accompanied by still shots of the product in a powerpoint presentation? Avail, instead, the instant information provided by a technology video.



Take, for example, Digital TV. Demonstration of how that particular technology works, through a technology video, leaves no room for doubt. People are assured that what they see is what they get and will line up to choose Digital TV over every other sort. The video can further offer comparisons and help the consumer choose to his advantage. Also, remember the old adage – you hear, you forget; you see, you remember? Technology videos probably act on this principle.



Technology news can be pretty dry and incomprehensible if served in the conventional manner. Packing in all the features of a product in the limited space often does not do justice to the product. It can be a daunting task for the page creator and equally so for the reader. It puts him off before he reaches the bottom of the page, whereas a lively video will have you wanting to see more. Moreover, it is difficult for the prospective buyer to translate, say, Intel XXXX into what he will actually get in terms of everyday operations. A video offers a clear picture, literally.



A short video film, strategically embedded in various related web sites is just the thing to boost sales and to differentiate your product from the others. A single click takes the prospect through 2 minutes of intensive watching, hearing and reading and he most likely comes away mesmerized and converted. Technology videos are definitely on!


 

Jacob Brown is an expert web writer and enjoys a niche in offering reviews and tips on the latest trends as well as online shopping. Currently he is associated with www.digitaltrends.com - an online venture that specializes in providing updated technology and consumer electronics reviews,technology news and videos. Visit our site to benefit from discussions on Technology videos and information.

Previous Issues

Ethical SEO Firm

We live in times when good search engine ranking has gained remarkable significance for every type of business. This has led to high demand for SEO companies and SEO experts. These are several freelancers and companies to help you achieve a better search engine ranking. However, this surge in demand for SEO experts has led to a lot of fake and unethical companies enter the array. Due to these unethical practices, some of the web sites have also experienced a drop in their search engine positioning. In such a scenario, we at Mosaic Services, strictly advocate and practice fair SEO methods and techniques. To put it straight, we are proud to be an ethical SEO firm.
There are some factors web site owners should be aware of while on a lookout for an Ethical SEO firm.
Watch out for those mails
You may often receive those mails in your inbox that promise you high search engine ranking in a day’s time. Well, this is something similar to reaching moon in a day. So, do not be fooled by such firms that offer fake search engine positioning. These mails are often sent by companies that look to make quick money by showing fake ways of getting top search engine rankings.
Guaranteeing a top search engine ranking
There are millions of SEO firms that promise you number one search engine ranking on search engines like Google, MSN, Yahoo and others. However, you have to actually beware of such firms, as there can be no guarantee but only a committed and sincere effort to achieve it, and we at Mosaic Services aspire to achieve the best possible search engine positioning services for our clients.
Understanding the SEO process
Every SEO assignment has a definite process to enhancing your search engine positioning. As a customer you need to be aware of the various methods and techniques that the SEO firm would be following to ensure that you get a good search engine position. An ethical SEO firm would make the whole SEO process transparent and give you details of the process. An unethical SEO firm, on the other hand, would not like to disclose such facts.
Do not go for “link popularity”schemes
Link popularity is often a futile exercise that does little to enhance your web site’s search engine positioning. Beware of such unrealistic promises.
Summary: An ethical SEO firm would provide you with a definite process and promises that seem realistic. Mosaic Services is an ethical SEO firm that realistically provides a high search engine position.

Vikas Malhotra is a successful Internet marketing consultant, having helped over 900 businesses to increase their visibility and sales online. He is a web branding expert with experience in online media planning, buying, and search engine marketing. To know more about him, visit http://sem.mosaic-service.com.

2007 Goes out with a Roar!
Happy New Years! This year marked several changes to our society and the way we look at things. People we know move on, while others move away. All we take with us is the knowledge that we start anew in 2008. Remember your most cherished possessions are the ones taken for granted. Keep your New Years merry! Here is to a great 2008, cheers.
Frequently asked questions about home health care

Q: What is home health care?
A:
Home health care is a service that permits patients to receive personalized health care, maintaining their quality of life in the privacy and comfort of their homes.

Q: Why home health care?
A:
Home health care is a cost-effective option for receiving health care services. Returning to one’s home and family can quicken recovery and improve the quality of life for both patient and family or caregiver.

Q: Who pays for home health care?
A:
Most health insurance companies, HMOs, PPOs and Workers Compensation cover home health care. In addition, Medicare and Medicaid pay for home care services. Some insurance providers do not cover all home health services. Our staff will verify health coverage for the patient.

Q: What criteria are required for Medicare to approve services?
A:
The following criteria are used to meet Medicare requirements:
• The patient is a Medicare recipient.
• The patient must be homebound. This is defined by Medicare as “normal inability to leave the home and that leaving the home requires considerable and taxing effort.”
• The skilled care must be medically necessary as determined by the physician.

Q: What if I have a problem at night or on the weekend?
A:
We have registered nurses on call 24 hours a day, 7 days a week.

Q: Do I need a physician’s order for home health care?
A:
Yes, all health care provided in the home occurs under direct order and supervision of the patient’s physician.

Q: What types of services can be provided at home?
A:
Many medical conditions that previously required hospitalization can safely be treated in the home. Home care services may include but are not limited to:

Skilled Nursing:
• Observation and assessment of condition
• Patient and family education of disease process
• Management and evaluation of patient care plan
• Medication education and management
• Dressing changes
• Home safety education
• Wound care
• Catheter care
• Injections
IV therapy
• Ostomy care
• Pain management
• Diabetic care
• Nutritional support

Assistance with Daily Living:
• Bathing/dressing
• Transfer/ambulation
• Light meal preparation
• Light housekeeping
• Grocery shopping
• Medication reminder
• Laundry
• Companionship/Conversation
• Reading/writing
• Pet sitting/walking
• Escort to appointments
• Live-ins
• Respite
• Exercise therapy assistance

Q: How does Paloma Home Health Care, Inc. ensure quality care in the home?
A:
Providing continuous quality care to patients is paramount to all we do. All patients are given a patient satisfaction survey that is incorporated into our ongoing evaluation process to continually increase our patient satisfaction. New programs and processes are developed through our quality improvement team to promote favorable outcomes.

Q: How do I find out more about home health care?
A:
Please call our office to learn more about how you can benefit more about the service, at 972 346 2013

Q: What services can Paloma Home Health Care, Inc. offer?
A:
Our services include but are not limited to:
• Supportive Care Education of Disease Process
• Individual and Family Counseling
• Management and Evaluation of Patient Care
• Observation and Assessment
• Home Safety and Emergency Education
• Medication Education
• Assistance with ADLs
• Nutrition Education
• Restorative Therapy (Physical, Occupational and Speech)

Paloma Home Health Agency Inc. provides quality service to the elderly, sick, and disabled Let us meet your everyday needs

Managerial Ethics

Managerial ethics illustrate a rather sensitive issue. The recent business history has proven ethics as a rather challenging objective of larger organizations. The following topics / views may illustrate fundamental issues in the current debate. The current competing views include “Maximize Profit” and “society’s welfare” .

Maximizing profits illustrate the greatest commitment to shareholder and stakeholders. In this particular theory, the managerial staff is only committed to maximize the bottom-line in terms of profit: a mean to an end in order to achieve the highest possible profits. Society’s welfare illustrates a common goods approach.

In this particular approach managerial staff attempts to achieve a balance between the bottom-line and social welfare of the society and employees. It is of great interest to explore the theoretical aspects of managerial issues and compare them to real practices.

The two above name theories assume that managerial issues are constrained and objective; stakeholders vs. society. On the other hand, the reality proves a rather multi dimensional reality; stakeholders vs. society vs. culture vs. religion vs. politics vs. diversity vs. personality vs. globalization vs. many other unpredictable factors. Further, both of theories appear to be better suited for larger organizations: small businesses encounter more immediate issues such as revenue and cash flow rather than managerial ethics.

Most small businesses ran by savvy business people are less concerned about ethics. Out of extensive experience in consulting small businesses, I can confidentially stat that I have never met a small business owner that was not willing to take unethical actions in order to maximize profits. Given the fact that this is not a scientific statement, it is important to view this statement in terms of personal experiences, which conflicts with the academic management practices.

Moreover, there is more to the issue of ethics. Given the fact that both competing theories consider some sort of managerial responsibility to some one or some group, illustrates a major weakness of both theories. Both theories fail to point to the necessity of “perception”. It is hypocritical to expect only one segment of a society i.e. businesses to create value or consider societal consequences.

Thus, most business simply attempt to create a perception of societal responsibilities rather than genuine concerns In terms of creating profits, it is important to understand that in practical terms, it is difficult to create social awareness or consider social issues without being able to prove their value to the business shareholder or stakeholder. Thus, any managers’ first priority should be profits, Once the objective of achieving the highest possible profits have been achieved, an organization can effort to pursue alternate goals of societal concerns and improvement.Some people may argue that societal benefits / concerns may have a direct influence on the bottom line of any given business.

However, it is important to point to the fact that it is extremely difficult to quantify the direct impact of societal charity work on corporate profits. It is merely possible to use anecdotal and qualitative data in order to assign arbitrary real value to such social actions.

Ultimately, it is important to consider the main goal of any given company i.e. profits. It is further important to allow for businesses to pursue and achieve their goals before they can be expected to become beneficial corporate citizens.