Written by Rhodos
Thursday, January 24th, 2008
It’s not surprising if you’ve heard this already, but Starbuck is testing $1 coffee with free refills. No, the coffee isn’t leftovers, and it’s definitely not a going out of business sale. Starbacks is facing steep competition from fast food franchise giant McDonalds. They will attempt to gain back some of its market share they lost when McDonalds started serving its own brand of premium coffee. Initially Starbucks responded by selling breakfast items in its stores, but it seems are now taking a grass roots approach.
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